Peter Drucker famously stated that the primary purpose of a business is to create value, finding and keeping customers. To do that well the core functions of an operation are innovation and marketing. • Innovation – to continuously discover, build and deliver unique solutions that generate
The New Battlefield for Customers Experiences is Happening in 8 Areas
The linear “inside out" thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management
What are the Barriers to Compete in the Customer Experience Market?
Your organizational culture affects customer experiences. Are the main focus on inside out reports from different departments of the organization to get rewarded or are you collecting realtime data on how your customers feel about getting their jobs done - in their individual context? In the
The End of the Marketing Funnel
There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of
Stuck in Push Marketing? A Complete Guide to LinkedIn
Why LinkedIn Matters It's easy to forget about LinkedIn and just use it to respond to the odd contact or post a link to something you want to promote. However, if you consider how many connections you're likely to have in there, it can actually be an important part of your professional life, if
20 Tips for Managing a Social Media Plattform
There’s a lot in common meeting people on social platform online as in real life. You need to practice good social etiquette when you manage your social networking platform. Social media community management is a growing field of expertise. Here are 20 tips to manage relations at a social media
How do you make a Content Plan to be More Effective
Save time and be more effective. Plan your content production in advance to fulfill your digital strategy. With an editorial calendar, you can plan your blog posts, and your social media content, weeks or months in advance. You will get a better picture of what you need to do in the coming
What is the Inbound Marketing Principles?
The inbound marketing methodology empowers businesses to attract visitors, convert leads, close customers, and keep them delighted and engaged with your business. However, mastering the art of inbound marketing takes a lot of work. Attract with Keyword Targeting, Your Blog, Social Media. Developing