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Customers Experiences Are the Source of Innovation

Home · Blog · Customers Experiences Are the Source of Innovation

Published May 2, 2021 by Birgitta ·

Peter Drucker famously stated that the primary purpose of a business is to create value, finding and keeping customers.

To do that well the core functions of an operation are innovation and marketing.
• Innovation – to continuously discover, build and deliver unique solutions that generate lasting customer value
• Marketing – to create and keep customers through compelling product market fit.

– A desirable solution, one that your customer really needs
– A feasible solution, building on the strengths of your current operational capabilities
– A profitable solution, with a sustainable business model.

Business Tech CX Triade
Business Tech CX Triade

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