There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of
Agile mindset – change the way we work
Rapid iterations with learning intent apply much more broadly than simply testing a few ads. It means that marketing approaches everything with the attitude that we’re going to get something out in front of customers quickly, gather their feedback, and iterate our way to success. This requires a
Why is Shared Experiences the New Marketing
More people start their buying process with a google on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. 8 out of 10 get their information digitally, using social media to filter and customize
Why Marketing Automation Matters For Your Business
More than 84 percent of young adults have deliberately left a “favorite” website because their advertising was intrusive; if you rely exclusively on outbound tactics, you might drive awathe very audience you’re trying to attract. Today's networking consumers are active, comparing and consulting