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Growth Hacking: AI Marketing

100+ Growth Hacking Tools – AI for Marketing

Published July 24, 2020 by Birgitta · Leave a Comment

Collect the insights on your fingertips with the help of AI. Where to find an audience? What kind of content will engage them? What is the right time to connect? When to send a follow-up? AI-powered digital marketing platforms provide answers. Test out the list of AI tools for marketing and sales.

Many choices

The End of the Marketing Funnel

Published November 13, 2019 by Birgitta · Leave a Comment

There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of

New perspectives and strategies - agile mindset

Agile mindset – change the way we work

Published October 3, 2019 by Birgitta · Leave a Comment

Rapid iterations with learning intent apply much more broadly than simply testing a few ads. It means that marketing approaches everything with the attitude that we’re going to get something out in front of customers quickly, gather their feedback, and iterate our way to success. This requires a

The Networked Economy

Why is Shared Experiences the New Marketing

Published December 19, 2018 by Birgitta · Leave a Comment

More people start their buying process with a google on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. 8 out of 10 get their information digitally, using social media to filter and customize

Structure content in a plan

Why Marketing Automation Matters For Your Business

Published December 19, 2018 by Birgitta · Leave a Comment

More than 84 percent of young adults have deliberately left a “favorite” website because their advertising was intrusive; if you rely exclusively on outbound tactics, you might drive away the very audience you’re trying to attract. Today's networking consumers are active, comparing, and consulting

Marketing Automation Growth Hacking

100+ Growth Hacking Tools – Marketing Automation

Published December 18, 2018 by Birgitta · Leave a Comment

Marketing automation simplifies the administrative tasks of marketing while giving you the tools you need to develop stronger customer relationships and deliver personalized customer experience at scale. A software platform helps you to automate your marketing and sales engagement to generate more

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Connected Business

The New Battlefield for Customers Experiences is Happening in 8 Areas

The linear “inside out” thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management think and do the same way as they did for 30 years ago? The […]

What are the Barriers to Compete in the Customer Experience Market?

Customer Experience Is The New Business Battlefield

What Sticks in the Customer Experience?

The End of the Marketing Funnel

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