Collect the insights on your fingertips with the help of AI. Where to find an audience? What kind of content will engage them? What is the right time to connect? When to send a follow-up? AI-powered digital marketing platforms provide answers. Test out the list of AI tools for marketing and sales.
There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of
Rapid iterations with learning intent apply much more broadly than simply testing a few ads. It means that marketing approaches everything with the attitude that we’re going to get something out in front of customers quickly, gather their feedback, and iterate our way to success. This requires a
More people start their buying process with a google on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. 8 out of 10 get their information digitally, using social media to filter and customize
More than 84 percent of young adults have deliberately left a “favorite” website because their advertising was intrusive; if you rely exclusively on outbound tactics, you might drive away the very audience you’re trying to attract. Today's networking consumers are active, comparing, and consulting
Marketing automation simplifies the administrative tasks of marketing while giving you the tools you need to develop stronger customer relationships and deliver personalized customer experience at scale. A software platform helps you to automate your marketing and sales engagement to generate more