There’s a lot in common meeting people on social platform online as in real life. You need to practice good social etiquette when you manage your social networking platform. Social media community management is a growing field of expertise. Here are 20 tips to manage relations at a social media platform.
#1 Answer a question and participate in conversations with consumers
Keep your customers informed by updating your information regularly and 2) communicate with your customers. “If a consumer posts a comment or question on your page, be sure to answer back as quickly as possible.
#2 Bring people to your website through social media
To be present and participating in customers conversations may be enough to capture their attention, but you also need to gain their trust and convince them that your product is a better buy than that of your competitor.
#3 Cultivate Stories and highlight customers
Treat your Ambassadeurs like film stars and let them tell others how they use your products and services. They have experiences that you don’t have and they can support other customers if you give them space on your enterprise platform. Don’t forget to give them cred, that motivates them to bring their friends with them.
#4 Divide and Conquer
Depending on the type of products and services your business provides, you may actually benefit from maintaining more than one Facebook page or Twitter profile. B2B companies have an opportunity to optimize their online marketing strategies by not only creating a page for the umbrella brand but also by creating individualized social networking pages for each of the products and services that they offer.
#5 Relevant Responses
When you look back at the questions you’ve posted in articles, tweets, or Facebook updates, which were the ones that generated not only the most responses in numbers but also qualitatively, the most reflective and insightful answers? Can you do that again tomorrow? And the day after that?
#6 Fans and Followers
Companies that can create compelling reasons for their customers to connect with them will succeed on the social web. And those that don’t emphasize helpfulness and relevancy will fail. How can your company be more helpful and more relevant? What can you say that will give your customers good reasons to connect with you?
#7 Generate Your Content Strategy Over Time
You’ll need to evolve your content strategy over time, based on what’s going on in your industry, with your audience and in the world around you.
#8 Honesty and Respect are the Best Policies
Your community members invest a lot of time in your brand. You owe it to them to treat them as equals and to be honest with them. If you’re not sure how to respond to something or don’t know whether you’re even allowed to address it, discuss it with your team and your superiors first. Address criticism and rumor head on without sweeping them under the rug. Respond to questions and inquiries honestly. At times, you may have to reveal information that hasn’t been released to the rest of the world in order to rectify a situation.
#9 Create Memorable Community Experiences
People share moments of experiences with their peers. If you want to drive conversations you have to earn it by performing magical moment. In social media, you have many moments of truth when consumer meet your brand. The feeling they create will be shared and drive word-of-mouth.
#10 Humor and Challenges
Test your attempt at humor against an internal audience before you send it out. Comedy is subjective, so don’t expect to please everyone. Develop gamification ideas to have fun with your network.
#11 Kick-Start with Good Content
Create a lot of good content before you start promoting your new presence. Wait until you have a respectable number of good-quality posts (e.g., 3-5 thoroughly researched and well-written articles) before spreading the word. Take some time to generate momentum.
#12 Nurture Relations
Community managers need to know what’s happening on all of their networks. You should have a good idea of the conversations, tweets and hashtags taking place that involve your company and industry. At this point, social platforms work hand-in-hand with one another.
#13 Know Your Strategy
Businesses have different goals they want from each element of marketing. For some, brand awareness is paramount. For others, it’s increased sales. Any marketing strategy and the resulting tactics should keep in mind the two key fundamentals: 1) the target audience and 2) the goals.
#14 Never Say Never
In a few short years, businesses of all shapes and sizes have active presences on multiple platforms. Twitter, Facebook, LinkedIn, YouTube, Pinterest, etc., went from not making sense to being commonplace destinations. Who knows what will come down the pike next? With that in mind, it will serve you best to stay open, flexible and go with the flow.
#15 Content Ideas
A great content marketing strategy is key for social media success. Not everyone feels that they have the time or expertise to create original content and offers these suggestions:
Review a product, book, movie, event, research study or website.
– Interview an influencer.
– Create a video from a PowerPoint presentation.
– Be quotable by learning to say meaningful things in short blurbs.
– Don’t make it harder than it is (e.g., keep blog posts to single ideas, 150-300 words, keep your videos 30 seconds to 3 minutes tops, keep your interview to 15 minutes).
Just start. You’ll get better as you go.
#16 Power to the People
Listen and respond to your community and continue to develop content on an ongoing basis. Share remarkable, targeted content based on needs in individual communities. Your content should not only be relevant, but it should also be easily shareable so your community members can expand its reach by sharing it with connections in their networks. Without remarkable content, your brand will have nothing valuable to share, and your community members will either dwindle, flock elsewhere, or not even bother to participate in the first place.
#17 Respect Cultures
To get the most out of social media we need to understand the behavior in those (social media) communities. So respect their cultures and treat the those we encounter online with the same courtesy as anyone we deal with in the offline world. We are guests and behave as such.
#18 Thank you-mindset
Social media is a personal and social place, it’s about sharing experiences and knowledge about a shared interest. Don’t forget to tweet thanks if someone retweets one of your tweets or mention you in a positive way.
#19 Qualified and Experienced Decisions
Social media has matured, today there are more and more qualified people out there who are able to make educated and qualified and experienced decisions for themselves.
How can you get them involved and collaborate with them in your social networking communities?
#20 Know Your Audience
Plan before you act in social media if you want to have a positive return on your investment. People use social networks to nurture relations and trust. People expect you to treat people personal and social. Don’t treat them as transactions!
Co-creation is powered by the experience mindset, interaction context, engagement platforms, and network relationships.
Co-creation is both the means and the end, in a continuous cycle. It is a full philosophy of business,” they add. Companies need to engage with stakeholders individually and collectively in defining as well as delivering value.
Read more about the Co-Creations Principles from the Researchers that coined the term Co-Creation in the book The Power of Co-Creation: Build it with them to boost growth, productivity, and profits. Professor Venkat Ramaswamy, CK Prahalad and consultant Francis Gouillart, author of Transforming the Organisation.