• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Thinking Media

Thinking Media

Transformation and Marketing Services

  • Home
  • Blog
  • Your Guide in the Digital Landscape
  • Thinking Media – Your Digital Business Coach
  • Contact

The End of the Marketing Funnel

Home · Blog · The End of the Marketing Funnel

Published November 13, 2019 by Birgitta · Leave a Comment

Many choices
Many choices

There is no one-way Market Funnel from A to B, it doesn’t reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment.

The explosion of quality information on the internet makes it very easy for buyers to collect information independently. And that means salespeople have less access and fewer opportunities to influence people’s decisions.

Marketers have long used the famous funnel metaphor to think about touchpoints: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final choice.

Companies have traditionally used paid-media push marketing at a few well-defined points along the funnel to build awareness, drive consideration, and ultimately inspire a purchase. But the metaphor fails to capture the shifting nature of consumer engagement.

Of the B2B buyers that considering a purchase they spend only 17% of that time meeting with potential suppliers. They probably compare multiple suppliers‚ so the amount of time they spend with your sales rep may only be 5-6%, according to Gartner research.

The modern Customer Decision Journey moves away from the “funnel” way of thinking and doing things, which is a journey from point A to B, but it’s clear that today’s consumers are not held by such linear constraints, shows McKinsey study.

Filed Under: Blog Tagged With: Marketing, Marketing Funnel, Marketing Models, Sales Funnel

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Latest posts

Connected Business

The New Battlefield for Customers Experiences is Happening in 8 Areas

The linear “inside out” thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management think and do the same way as they did for 30 years ago? The […]

What are the Barriers to Compete in the Customer Experience Market?

Customer Experience Is The New Business Battlefield

What Sticks in the Customer Experience?

The End of the Marketing Funnel

Footer

Follow Birgittabiz

  • Top story: Biden Viewed Positively, Trump More Negatively After Capitol Riot | Pew Research Center… https://t.co/qqmVqB5s30 Yesterday at 20:47
  • 'Birgittabiz/social-media-mind' news https://t.co/TxJOqqysiW Yesterday at 10:00
  • Top story: - The Washington Post https://t.co/mxFexox6PR, see more https://t.co/zpxNwpuaDE January 14, 2021 23:44
  • @birgittabiz

Archive

  • July 2020
  • May 2020
  • December 2019
  • November 2019
  • October 2019
  • January 2019
  • December 2018
  • September 2018
  • January 2018

Tag cloud

affärsmodeller Agile AI Ambassadörer Analytics blog Buffer Business Model business models calendar co-creation collaborative Company Page Connections content Customer demands customer experiences Customer Service digital evolution engage Facebook Growth Growth Hacking Growth Hacking Tools Guide Hacking Inbound Marketing innovation LinkedIn Marketing Marketing Automation marknadsföring mobile molnet Ny Marknadslogik professionals Push Marketing SEO SlideShare SOCIAL AFFÄRSUTVECKLING I NÄTVERKSEKONOMIN sociala medier Social Media strategy Twitter upplevelser

About Thinking Media

Services we offer are:
 DESIGN THINKING FOR BUSINESS INNOVATION
Project Management and Change Management
 AGILE AND GROWTH HACKING MARKETING
Market analysis and Brand Strategy. Content and Context Marketing. Communication and PR
 DIGITAL TRANSFORMATION ORGANIZATIONAL DEVELOPMENT
Business and Service Marketing Development Read more »

© 2021 Thinking Media · Website by Xponent · Powered by Genesis & WordPress · Privacy Policy · Sitemap · Log in

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok