Think of when you used an app or a website lately. You probably don’t remember the experience of using it. You may remember the content or the functionality, but the actual experience of using didn’t strike you. That how it should be – it was well designed seamlessly. What you do remember is bad user […]
Customers Experiences Are the Source of Innovation
Peter Drucker famously stated that the primary purpose of a business is to create value, finding and keeping customers. To do that well the core functions of an operation are innovation and marketing. • Innovation – to continuously discover, build and deliver unique solutions that generate lasting customer value • Marketing – to create and […]
The New Battlefield for Customers Experiences is Happening in 8 Areas
The linear “inside out” thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management think and do the same way as they did for 30 years ago? The […]
What are the Barriers to Compete in the Customer Experience Market?
Your organizational culture affects customer experiences. Are the main focus on inside out reports from different departments of the organization to get rewarded or are you collecting realtime data on how your customers feel about getting their jobs done – in their individual context? In the Industrial Age, the customer couldn’t share its experiences. Only […]
Customer Experience Is The New Business Battlefield
Companies struggle to compete with customer’s experience While many companies believe technology will make them more competitive, the real need is for organizational transformation. Customers compare your service with the best they ever had… from Netflix, Facebook, Amazon or Spotify. The user expects the same frictionless experience. To survive it’s time to start the culture […]
What Sticks in the Customer Experience?
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Photo Credits: Kaboompics | Pexels “Always remember that everyone with whom you have a relationship has an invisible sign […]
The End of the Marketing Funnel
There is no one-way Market Funnel from A to B, it doesn’t reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of quality information on the […]
Agile mindset – change the way we work
Rapid iterations with learning intent apply much more broadly than simply testing a few ads. It means that marketing approaches everything with the attitude that we’re going to get something out in front of customers quickly, gather their feedback, and iterate our way to success. This requires a mindset of learning intent and a relentless […]
Stuck in Push Marketing? A Complete Guide to LinkedIn
Why LinkedIn Matters It’s easy to forget about LinkedIn and just use it to respond to the odd contact or post a link to something you want to promote. However, if you consider how many connections you’re likely to have in there, it can actually be an important part of your professional life, if you […]
20 Tips for Managing a Social Media Plattform
There’s a lot in common meeting people on social platform online as in real life. You need to practice good social etiquette when you manage your social networking platform. Social media community management is a growing field of expertise. Here are 20 tips to manage relations at a social media platform. #1 Answer a question […]
How do you make a Content Plan to be More Effective
Save time and be more effective. Plan your content production in advance to fulfill your digital strategy. With an editorial calendar, you can plan your blog posts, and your social media content, weeks or months in advance. You will get a better picture of what you need to do in the coming weeks. Don’t fall […]
Why is Shared Experiences the New Marketing
More people start their buying process with a google on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. 8 out of 10 get their information digitally, using social media to filter and customize relevant information and to get rid of disturbing […]
Experiences is the New Marketing
More people start their buying process with a google search on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. They don’t believe ads – they believe their peers and trusted influencers. That means that companies marketing efforts should shift from “Marketing” to […]
Why Marketing Automation Matters For Your Business
More than 84 percent of young adults have deliberately left a “favorite” website because their advertising was intrusive; if you rely exclusively on outbound tactics, you might drive away the very audience you’re trying to attract. Today’s networking consumers are active, comparing, and consulting their social networks online when they make consumption decisions. They control […]
What is the Inbound Marketing Principles?
The inbound marketing methodology empowers businesses to attract visitors, convert leads, close customers, and keep them delighted and engaged with your business. However, mastering the art of inbound marketing takes a lot of work.
Sagt om boken Social Affärsutveckling i Nätverksekonomin
Boken tar dig in i 2000-talets kollobrativa tänkande bortom värdekedjans löpande band-affärsmodell. Boken tar ett helhetsgrepp på omvärldens snabba utveckling genom att korsbefrukta forskning inom beteendevetenskap, tjänstemarknadsföring, affärsutveckling och social teknologi.
Marketing is dead as we know it
General Data Protection Regulation, GDPR, meets individuals lack of trust for digital services and an effect of the evolving Internet of Things. The movement from physical business to e-commerce has led to a lot of un ethical merchandises of personal data.