Marketers traditionally are focused on creating awareness, but it doesn't provide deeper insights about customers experiences. How does your marketing funnel align with your typical customer journey? It's time to learn how to optimize customer journeys with hacking tools that allow marketers to do
Design Thinking for Business Innovation
“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.” Steve Jobs Growing competition and agile start-ups, many organizations don't catch up. Business very existence hinges on
Stuck in Push Marketing? A Complete Guide to LinkedIn
Why LinkedIn Matters It's easy to forget about LinkedIn and just use it to respond to the odd contact or post a link to something you want to promote. However, if you consider how many connections you're likely to have in there, it can actually be an important part of your professional life, if
20 Tips for Managing a Social Media Plattform
There’s a lot in common meeting people on social platform online as in real life. You need to practice good social etiquette when you manage your social networking platform. Social media community management is a growing field of expertise. Here are 20 tips to manage relations at a social media
How do you make a Content Plan to be More Effective
Save time and be more effective. Plan your content production in advance to fulfill your digital strategy. With an editorial calendar, you can plan your blog posts, and your social media content, weeks or months in advance. You will get a better picture of what you need to do in the coming
Why is Shared Experiences the New Marketing
More people start their buying process with a google on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. 8 out of 10 get their information digitally, using social media to filter and customize
Experiences is the New Marketing
More people start their buying process with a google search on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. They don't believe ads - they believe their peers and trusted influencers. That means
Why Marketing Automation Matters For Your Business
More than 84 percent of young adults have deliberately left a “favorite” website because their advertising was intrusive; if you rely exclusively on outbound tactics, you might drive away the very audience you’re trying to attract. Today's networking consumers are active, comparing, and consulting