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User Experiences

100+ Growth Hacking Tools – UX Research

Published June 18, 2021 by Birgitta ·

Think of when you used an app or a website lately. You probably don’t remember the experience of using it. You may remember the content or the functionality, but the actual experience of using didn’t strike you. That how it should be - it was well designed seamlessly. What you do remember

Business Tech CX Triade

Customers Experiences Are the Source of Innovation

Published May 2, 2021 by Birgitta ·

Peter Drucker famously stated that the primary purpose of a business is to create value, finding and keeping customers. To do that well the core functions of an operation are innovation and marketing. • Innovation – to continuously discover, build and deliver unique solutions that generate

Growth Hacking: AI Marketing

100+ Growth Hacking Tools – AI for Marketing

Published July 24, 2020 by Birgitta ·

Collect the insights on your fingertips with the help of AI. Where to find an audience? What kind of content will engage them? What is the right time to connect? When to send a follow-up? AI-powered digital marketing platforms provide answers. Test out the list of AI tools for marketing and sales.

Connected Business

The New Battlefield for Customers Experiences is Happening in 8 Areas

Published May 24, 2020 by Birgitta ·

The linear “inside out" thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management

My Shared Social Content

What are the Barriers to Compete in the Customer Experience Market?

Published May 24, 2020 by Birgitta ·

Your organizational culture affects customer experiences. Are the main focus on inside out reports from different departments of the organization to get rewarded or are you collecting realtime data on how your customers feel about getting their jobs done - in their individual context? In the

Customer Experience

Customer Experience Is The New Business Battlefield

Published May 23, 2020 by Birgitta ·

Companies struggle to compete with customer's experience While many companies believe technology will make them more competitive, the real need is for organizational transformation. Customers compare your service with the best they ever had... from Netflix, Facebook, Amazon or Spotify. The user

Feelings of lights

What Sticks in the Customer Experience?

Published December 23, 2019 by Birgitta ·

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Photo Credits: Kaboompics | Pexels  “Always remember that everyone with whom you have a relationship has

Many choices

The End of the Marketing Funnel

Published November 13, 2019 by Birgitta ·

There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of

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User Experiences

100+ Growth Hacking Tools – UX Research

Think of when you used an app or a website lately. You probably don’t remember the experience of using it. You may remember the content or the functionality, but the actual experience of using didn’t strike you. That how it should be – it was well designed seamlessly. What you do remember is bad user […]

Customers Experiences Are the Source of Innovation

The New Battlefield for Customers Experiences is Happening in 8 Areas

What are the Barriers to Compete in the Customer Experience Market?

Customer Experience Is The New Business Battlefield

100 Growth Hack Tools

100+ Best Growth Hacking Tools You Need to Know

To success in on a fast-paced market, you need the courage to experiment often, fail and learn. Test your ideas and see what works to

Social Connection

Why Marketing Automation Matters For Your Business

More than 84 percent of young adults have deliberately left a “favorite” website because their advertising was intrusive; if you rely

"You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”

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