There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of
Agile mindset – change the way we work
Rapid iterations with learning intent apply much more broadly than simply testing a few ads. It means that marketing approaches everything with the attitude that we’re going to get something out in front of customers quickly, gather their feedback, and iterate our way to success. This requires a
Stuck in Push Marketing? A Complete Guide to LinkedIn
Why LinkedIn Matters It's easy to forget about LinkedIn and just use it to respond to the odd contact or post a link to something you want to promote. However, if you consider how many connections you're likely to have in there, it can actually be an important part of your professional life, if
20 Tips for Managing a Social Media Plattform
There’s a lot in common meeting people on social platform online as in real life. You need to practice good social etiquette when you manage your social networking platform. Social media community management is a growing field of expertise. Here are 20 tips to manage relations at a social media
How do you make a Content Plan to be More Effective
Save time and be more effective. Plan your content production in advance to fulfill your digital strategy. With an editorial calendar, you can plan your blog posts, and your social media content, weeks or months in advance. You will get a better picture of what you need to do in the coming
Why is Shared Experiences the New Marketing
More people start their buying process with a google on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. 8 out of 10 get their information digitally, using social media to filter and customize