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Agile mindset – change the way we work

Home · Agile mindset – change the way we work
Connected Business

The New Battlefield for Customers Experiences is Happening in 8 Areas

Published May 24, 2020 by Birgitta · Leave a Comment

The linear “inside out" thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management

My Shared Social Content

What are the Barriers to Compete in the Customer Experience Market?

Published May 24, 2020 by Birgitta · Leave a Comment

Your organizational culture affects customer experiences. Are the main focus on inside out reports from different departments of the organization to get rewarded or are you collecting realtime data on how your customers feel about getting their jobs done - in their individual context? In the

Customer Experience

Customer Experience Is The New Business Battlefield

Published May 23, 2020 by Birgitta · Leave a Comment

Companies struggle to compete with customer's experience While many companies believe technology will make them more competitive, the real need is for organizational transformation. Customers compare your service with the best they ever had... from Netflix, Facebook, Amazon or Spotify. The user

Feelings of lights

What Sticks in the Customer Experience?

Published December 23, 2019 by Birgitta · Leave a Comment

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Photo Credits: Kaboompics | Pexels  “Always remember that everyone with whom you have a relationship has

Many choices

The End of the Marketing Funnel

Published November 13, 2019 by Birgitta · Leave a Comment

There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of

New perspectives and strategies - agile mindset

Agile mindset – change the way we work

Published October 3, 2019 by Birgitta · Leave a Comment

Rapid iterations with learning intent apply much more broadly than simply testing a few ads. It means that marketing approaches everything with the attitude that we’re going to get something out in front of customers quickly, gather their feedback, and iterate our way to success. This requires a

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Connected Business

The New Battlefield for Customers Experiences is Happening in 8 Areas

The linear “inside out” thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management think and do the same way as they did for 30 years ago? The […]

What are the Barriers to Compete in the Customer Experience Market?

Customer Experience Is The New Business Battlefield

What Sticks in the Customer Experience?

The End of the Marketing Funnel

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Services we offer are:
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Project Management and Change Management
 AGILE AND GROWTH HACKING MARKETING
Market analysis and Brand Strategy. Content and Context Marketing. Communication and PR
 DIGITAL TRANSFORMATION ORGANIZATIONAL DEVELOPMENT
Business and Service Marketing Development Read more »

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