More people start their buying process with a google search on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. They don't believe ads - they believe their peers and trusted influencers. That means
Sagt om boken Social Affärsutveckling i Nätverksekonomin
Birgitta Edberg är grundare av Thinking Media och har arbetat med digital närvaro sedan 1995. Hon är utbildad företagsekonom, beteendevetare, journalist och som omvärldsbevakare har hon skrivit boken Social Affärsutveckling i Nätverksekonomin (Liber Affärsböcker 2013). Går att hitta på
Marketing is dead as we know it
The Holy Grail in the Social Network Economy General Data Protection Regulation, GDPR, meets individuals lack of trust for digital services and an effect of the evolving Internet of Things. The movement from physical business to e-commerce has led to a lot of un ethical merchandises of personal