“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos Photo Credits: Kaboompics | Pexels “Always remember that everyone with whom you have a relationship has
The End of the Marketing Funnel
There is no one-way Market Funnel from A to B, it doesn't reflect the digital behavior. The Customer Decision Journey is anything but linear, it is complex and out of your control. It’s personal and a two-way conversation with permission. No one will be reduced to a segment. The explosion of
Agile mindset – change the way we work
Rapid iterations with learning intent apply much more broadly than simply testing a few ads. It means that marketing approaches everything with the attitude that we’re going to get something out in front of customers quickly, gather their feedback, and iterate our way to success. This requires a
Why Marketers Need Agile Growth Hacking Skills
Marketers traditionally are focused on creating awareness, but it doesn't provide deeper insights about customers experiences. How does your marketing funnel align with your typical customer journey? It's time to learn how to optimize customer journeys with hacking tools that allow marketers to do
Design Thinking for Business Innovation
“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.” Steve Jobs Growing competition and agile start-ups, many organizations don't catch up. Business very existence hinges on