Marketers traditionally are focused on creating awareness, but it doesn't provide deeper insights about customers experiences. How does your marketing funnel align with your typical customer journey? It's time to learn how to optimize customer journeys with hacking tools that allow marketers to do
Design Thinking for Business Innovation
“You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.” Steve Jobs Growing competition and agile start-ups, many organizations don't catch up. Business very existence hinges on