The first thing a new visitor sees when visiting your website is called landing pages. Landing pages play an important role in growth, particularly in user acquisition and user retention. You can create different landing pages to test which message and page design attract your visitors.
The first thing to start with is a landing page information hierarchy, design the journey from an ad to a blog post to a website
Here’s one example of how you do it.
Start the process in Google Docs:
- Stating how the offer relieves a specific pain for the reader
- Explaining what the offer will allow that person to do (the benefit)
- Explaining why I am uniquely positioned to provide the offer (why I have the best solution)
- Addressing the most common objections that people often have before they’re willing to accept my offer
- Telling people how they can get an offer (the call to action)
- Providing social proof from people just like the reader, or from people they know and admire
- Only when I have that foundational information in place do I start writing copy and designing the page
Learn more about A simple but effective information hierarchy for your landing pages
Landing Pages and CTAs: this growth hacking tool is particularly beneficial when trying to grow your blog. Lead pages and the creation of landing pages are relevant when trying to gather emails and are also useful when trying to host webinars which are good for blogs and online businesses. A lead page also helps you gather a staggering number of emails from your blog while providing resources.
Unbounce is a growth hacking tool that is very easy to implement and has the additional advantage of facilitating the creation of a landing page. Unbounce has the distinctive benefit of being able to combine a landing page with A/B testing which is further strengthened by the fact that Unbounce is extremely easy to set up even if you are not a programmer.
A marketer or a growth hacker with very little technical knowledge can create a customized landing page with A/B testing which would dramatically enhance the prospects of the online business or blog by increasing conversion rates. The core benefits of Unbounce are the high conversion rates, convenient setup even for a non-technical person and the ability to customize landing pages to meet your requirement.
This is a very old but yet very common tool for growth hackers. It enables you to design popups and bars that attract visitor’s attention, giving you results that you want. The reason why many marketers use it is because of the way Hellobar brands itself “Get More Clicks With The Hello Bar Notification Bar” and that’s exactly what they do.
Hello Bar is designed to convert traffic into customers, which is probably the important aspect of growth hacking. Hello Bar is certainly a growth hacker’s delight as it is a tool that facilitates every aspect that is required for increased profitability. Hello Bar provides significant emails through prospecting, it helps to propel traffic and most importantly conversion rates. Also, it provides tracking functionalities to monitor progression and developments.
Pros. Ability to create wonderful forms in no time. Simple and relatively cheap pricing plans. Great integration with other platforms to extract data.
Cons. Lack of variety in templates available.
ListBuilder is particularly proficient in helping you gather the email address of various visitors to your site. ListBuilder is advantageous in gathering emails with a heightened level of efficiency because of the popup feature that makes it nearly impossible for a visitor to ignore. Also, ListBuilder is applicable on both desktops and mobiles and can be integrated with both most email service providers like Aweber and Mailchimp (See below).