100+ Growth Hacking Tools – Analytics
100+ Growth Hacking Tools – Analytics
Using analytics is a better way to learn, experiment and to optimize the customer journey. Analytics is the collection of both quantitative and qualitative data that are used to measure the performance of a business, product, marketing campaign or other initiatives.
Google’s Page Insights is a great tool to figure out the loading speeds on both desktop and mobile. It also gives you some advice on what to optimize on the landing page.
Using Pingdom, it is easier to see where your page can be optimized. It shows you the speed test but also lets you know in which order the page gets loaded. You will get a good insight into the types of elements that can be optimized right now. And the more elements you optimize, the faster your page will load.
GTMetrix shows more in detail what is happening when it’s loading the different elements on the page. It also shows you the codes like 301, 404 and others which help you to optimize this website.
This helps you figure out if there are endless loops on the page that are currently hurting the loading time. Aside from that, GTMetrix pretty much gives you the same insights as Pingdom’s Page Speed Test.
I am sure you know already link shortening. There are a lot (Bit.ly, buff.ly, ow.ly…). They allow you to analyze, track and get data from the links you share. However, I always thought there was much more potential than just seeing how many people see or share a post thanks to link shortening. With Clkim, not only you can track your links, but your links will also be branded and best of all: you will be able to retarget anyone who clicked one of your links. Let’s say you share an article from TechCrunch on your social media channel. Anyone who clicks this link, you will be able to retarget them thanks to Clkim. How awesome is that?!
Free & Premium Accounts Google Analytics is by far the best free analytics program I’ve ever used. It’s simple, straightforward giving you all the data you might need. Making it easy to keep track of your customers by correlating customer behavior, channel performance, event flows, geographic locations and much more across both your sites and apps. Data is presented in a form of a report and dashboards.
Bounce Exchange or BounceX is one of the most comprehensive behavioral tools, which analyses visitors’ patterns while enhancing the conversion rate. Bounce Exchange has the uniqueness of detecting when customers are about to leave the site which allows you to make moves before they do. Bounce Exchange also has awesome A/B testing features, which allows you to examine the efficacy of your call to action.
This tool is particularly advantageous as it allows you to evaluate the actions of various visitors to the site, which would be used to identify faulty areas while making modifications that support conversion. This tool also employs the use of heat maps and analytics to identify actions of users on the site.
KISSmetrics is one of my favorite growth hacking tools. I am sure you know Google Analytics. KissMetrics is kind of Google Analytics on steroid. It has many functionalities that surpass most analytics. KISSmetrics analytic functionalities encompass not only monitoring the source of traffic but focuses on the various activities that occur once they are on the site.
KISSmetrics is one of the most inclusive marketing tools with far-reaching functionalities that provide detailed insight into various developments which can be incorporated to increase conversion rates. This growth tool has built a nearly irrefutable reputation that is backed up by an incomparable level of efficiency. KISSmetrics offers precise blow to blow information on various developments with a comprehensive insight into visitors’ behavior which can be used to optimize the site for profitability. This tool will allow you to go really deep in your analytics. For instance, if you want to optimize your conversion rates or know everything you can on your visitors, KISSMetrics should be tour go-to tool. Note: KISSmetrics is also very convenient to implement.
Pros. Very detailed and customized funnel reports. Excellent dashboard. Always adding new features to their platform.
Cons. Very Expensive. Doesn’t track or provide demographic location data by default.
This is another great analytics tool, so powerful and somewhat underrated. It allows you to build customer funnels, learning how users navigate through your website or app. Great to use for creating retention funnels and A/B testing. MixPanel provides top-notch analytics for online businesses with detailed monitoring of users operations on a variety of application and tools while fostering well-tailored and personalized communication with them. MixPanel utilizes A/B testing and a variety of survey techniques which are used in the creation of campaigns, measurement if progression, engagements, and overall success. MixPanel can be described as Google Analytics for mobile apps.
Pros. Easy funnel creation and great visualization. Ability to calculate user retention funnels.
Cons. Documents, instructions, and explanations are very poor, plus knowledge-based material very vague.
Clicktale is a tool that follows up on various user actions for the incorporation of relevant modifications that would certainly enhance conversion rates. Clicktale offers an extensive range of features that include website optimization, conversion investigation, and usability inquiry.
ClickTale offers a systematic approach that investigates the website to modify content and then nurtures users into taking action. This growth hacking tool has many distinctive advantages such as being able to uncover trends of a single user, convenient to implement, and the application of heat mapping technology which enhances customer experience and translates to high conversion rates.
Crazy Egg is a tool that offers insight into various users patterns on the site with a great deal of awareness of various user actions, the patterns exhibited by various segments and more. Crazy Egg transcends the functionalities of KISSmetrics because you do not require A/B testing to understand the various patterns and progressions on the site. Additionally, Crazy Egg is very convenient to implement with commendable results.
Qualaroo was founded by the person that actually coined the term “growth hacking” in 2010 Sean Ellis. This website allows you to incorporate a pop survey in your site during the different points of user experience. The way it works is a gently pop would come on the bottom hand of a page asking the user “Is the information on this page helpful” these feedback from users tend to help founders improve upon their product or service.
Qualaroo is a formidable tool and was invented by one of the foremost growth hackers. Qualaroo is instrumental in offering a vivid insight into various actions that take place on the site and the reason behind specific patterns by users. Qualaroo can help you investigate certain patterns amongst users by asking questions such as why don’t users take action by buying and much more through a message that appears without constituting any form of interference.
Qualaroo is very efficient in providing an in-depth understanding of customers’ patterns. This can be used in modifying your site in order for customers to take specific actions that bring about profitability while satisfying marketing and growth objectives. Qualaroo reveals the reason behind customers’ actions while repositioning the site to help correct flaws that may impede business flow. Qualaroo has the advantage of showing the “why” behind users’ actions. This informs you of the most appropriate action to take and how to improve it.
Pros. A fast roll-out of micro-surveys targeted to specific types of visitors. Branding is easy (adding images and color) to match your web page simple.
Cons. No free tier and the starter pack is relatively expensive.
A great analytics tool if you’re trying to reach out to your customers to understand them and what they like about your service or solution. Plus includes API support, and it calculates your NPS (Net promoter score) it categorizes customers into three categories Promoters, Passives, and Detractors. NPS = ” the % of promoters — % of detractors”gives you your net promoter score.
Pros. Supports over 25 languages. Ability to use your own personal branding.
Cons. Limited integrations. An email-based survey’s not web-based. Expensive $50/mo-$500/mo.
The tool Segment is every analyst’s dream, what it does is combine your third-party applications, for example, Sendgridand stripe data into one warehouse (loads your web, mobile, and server user data without writing a single line of ingestion code).
Offers you advanced analytics, cross-product analysis (the web, mobile, servers) and hundreds of integrations check out this awesome video they made that dives into more details around the service.
This is another free Google tool that provides search trend data for various keywords, topics, and subjects. It shows you how popular or unpopular a term is. It’s so easy to use no username, password, sign ups etc. If you have a google account just type in “Google Trends” and get cracking.
Pros. Allows you to compare keywords. Shows you related topics and related queries on the keyword you type in. The cleanest and simplest interface I’ve seen in a while.
Cons. Very limited data present. No customer support. Metrics present aren’t explained so well.
Read more about Social Media Analytics Tools:
The Best Social Media Analytics Tools Every Marketer Should Know About - Growth Marketing
12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)