The social web is world-wide and is driven and defined by vast online networks. Over 2 billion people have social media accounts. The potential for growth has gone from the barriers in the physical world to the digital, from local reach to global reach. Add some technology, reduce user acquisition friction, make sharing easy and growth can be exponential.
When you focus on helping and understanding your users by experiment and testing how they adopt your services, you can build features that help you acquire and retain more users.
The concept of “growth hacking” is made up of two components. Marketing and technology, says Josh Helman . Learn by A/B tests, different landing pages and learn which content is working to reach your tribe and how your content is searchable for people interested in your stuff. You can also nurture your relations with market automation. You will find all of them on the list.
Is there a difference between Growth Hacking and Marketing?
Growth hacking is the buzzword for startups, but it’s also used in marketing in the larger corporation. Growth Hacking is not exactly the same as traditional marketing even if traditional marketing strategies are often used in growth hacking. Great examples of startups like Airbnb, Pinterest, Zynga, Groupon, Instagram, Dropbox have used growth hacking tools to get traction on the market.
What’s the definition of Growth Hacking?
Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business.
Growth hacking is a set of cross-disciplinary skills with 1 goal and 1 goal only: to grow a startup or a business. This means the only focus of a growth hacker is Growth, Growth, and Growth. The ultimate goal is to find a predictable, repeatable and scalable growth process. Growth hacking is a process.
Unicorns like Facebook, LinkedIn and AirBnB have developed new ways to get traffic to their websites by maximizing social shares, headline crafting, and web technology. They focus on growth with a data-driven business model.