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The Networked Economy

Why is Shared Experiences the New Marketing

Published December 19, 2018 by Birgitta · Leave a Comment

More people start their buying process with a google on their smartphone or surf tablet. They ask their social networks online about their experiences and recommendations before they make a buying decision. 8 out of 10 get their information digitally, using social media to filter and customize

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Connected Business

The New Battlefield for Customers Experiences is Happening in 8 Areas

The linear “inside out” thinking focus around processes and functions that might be important to the company’s operations, but don’t really mean anything to customers. The organizational transformation is about unlearning and relearning together to build Business Agility. Why does management think and do the same way as they did for 30 years ago? The […]

What are the Barriers to Compete in the Customer Experience Market?

Customer Experience Is The New Business Battlefield

What Sticks in the Customer Experience?

The End of the Marketing Funnel

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