How to Optimize Your Content for Google Search
By making some simple tweaks to your website’s content, users who are searching online will be more likely to find you, which means increased traffic to your site. One case study by Backlinko shows an incredible 385% boost in organic traffic that resulted from SEO efforts. Search Engine Optimization or SEO is a powerful tool for the success of your business in the digital world. It is a process of making your website visible on search engines like Google, Bing or Yahoo.
How do you get Google’s attention with SEO in order to rank higher and increase traffic to your website when people are searching? Earlier many SEO experts were in the business of gaming the system with hopes of competing on the top placement of Google Search.
Today, the most important thing to understand about SEO is that your content must be high-quality, informative, and satisfying to a user. In essence, if your content impresses a human, then it will probably impress Google. If a high percentage of users leave your page without clicking through to another, resulting in a high bounce rate, Google will penalize you for it.
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. I like the short definition by Moz.
Why is SEO important for your business?
70-80% of users ignore the paid ads, focusing instead on organic search results. SEO is one of the cheapest and easiest ways to drive more traffic to your website, according to the Search Engine Journal Study. Another case study from Backlinko shows an incredible 385% boost in organic traffic that resulted from SEO efforts.
Here are five reasons why you should develop your SEO:
1. It’s cost-effective to earn trust by organic search than a paid campaign.
2. Targeted Visitors: SEO gets you free organic traffic and a good number of targeted visitors to your site. You just need to maintain and keep on updating in order to receive this free traffic in the long run.
3. Sales Conversation. Conversion rate” is defined as the percentage of site visitors who visit a website and perform the desired action. A good conversion ratio is somewhere between 2% and 5 %. You are sure to receive a high conversion ratio with SEO. Conversion rate increases through keywords trial and changes in site designs. If you generate leads, the online conversion rate is the first step to creating a real sale through follow-up.
4. Stay ahead of your competitors. If your website is a well-optimized it will bring more visitors to your website, you will rank higher on search engines when potential customers are looking for your service.
from google searches which in turn will mean more business for you.
5. Long Term Results: SEO promises to give you long-term and permanent results as compared to most other advertising techniques.
How to Search Engine Optimize Your Website
An easy way to start to maintain the higher rank of your business website when people are searching is to update and delete old pages, update pages with incorrect links to boost your ranking. Remember, your ranking is based on the quality you present on your website.
Fresh, safe and long quality articles
The length of your article matters. Aim for about 2,500 words for prized content pieces. Why? Content that is well-researched and covers a topic in-depth impresses Google.
Be present and keep your website updated with fresh content on a regular basis. When Google’s spider crawls and indexes your site, they give you a freshness score.
Make also sure that your website has a secure encryption https it will show it is safe to visit your website. Google prefers sites that are trusted and certified.
What Makes a Good SEO Strategy?
Here is a great SEO strategy, also referred to as a “SEO approach” or “search engine optimization strategy”, provided by the SEO-expert Brian Dean at Backlink. An SEO strategy is the process of planning, outlining, and implementing steps designed to improve search engine rankings.
Step #1: Create a List of Keywords.
Step #2: Analyze Google’s First Page.
Step #3: Create Something Different or Better.
Step #4: Add a Hook.
Step #5: Optimize For On-Page SEO.
Step #6: Optimize For Search Intent.
Step #7: Make Your Content Look Awesome.
Step #8: Build Links to Your Page.
Do you want more traffic from Google? Begin with keyword research to understand what people are actually searching for.
Check out the list of SEO tools to find which keywords people are looking for!
Google has a free keyword research tool that allows you to research: Google Keyword Planner (formerly the Google Keyword Tool).
Google Keyword Planner is a powerful tool and has some clear benefits. It suggests keyword ideas that you can’t find anywhere else.
You don’t have to start a Google ad account for that. Learn you can gain access to the Google Keyword Planner (for Free), in this guide by Joshua Hardwick @ Ahrefs
Use a Keyword Tool to find 10X more keywords that no other tool will show you with data from 11 suggest APIs for the broadest set of keywords.
The 11 APIs supported are
Search engine APIs: Google, YouTube, Bing, Yahoo & Yandex
E-commerce website APIs: Amazon, eBay & Alibaba
Informational site APIs: Wikipedia & Ask.com
App Store APIs: Google Play Store
Keyword Keg Private Database: Database of 3 billion keywords collected over the last several years.
SemRush is one of those SEO tools you need to know, maybe not so much a growth hacking one but we love it at Growth Hackers and you should definitely test it if you are into SEO. It is a very inclusive marketing tool that provides outstanding competitive intelligence, SEO optimization, and comprehensive analysis that repositions your digital marketing efforts for remarkable success.
SemRush provides the most accurate information that allows you to have a clear understanding of market and competition. SemRush effectively combines a variety of functionalities and features which are the Domain Analytics which focuses on URLs, Keyword Analytics for SEO and keywords, My Reports for custom reports, and much more.
UberSuggest is great for keyword research it immediately finds keywords not available in the Google keyword planner. You type in a keyword and get tons of keyword suggestions.
Plus you have the ability to filter keywords, for example, you can filter using google trend for a particular keyword showing you data around how trendy that keyword is.
You can easily copy and paste your keywords into a spreadsheet or download them as a CSV file. Great for content marketing, SEO, and PPC campaigns.
Do you want to increase your apps’ reach and App Store Optimization (ASO)? Mobile Action is for you. Mobile Action provides you with all of the apps in the market with the combination of in-depth analysis into the market terrain for informed decisions that would propel the progression of your app startup at an astronomical rate. Mobile action will empower you with some of the most used keywords which you can incorporate for success.
Mobile action also tracks the download rate with an instantaneous update on the progression of your startup in relation to competitions. This mobile app stores’ growth hacking tool provides a comprehensive insight into how well your app is faring with everything from ratings, reviews to keywords that would effectively position your app for success.
The most important feature of this tool is that it demystifies the complexities of keywords while helping you implement keyword solutions in ways that enhance the prospects and profitability of your app.
With SEOsitecheckup you can audit your SEO, it’s not as detailed and fancy as Google search console but certainly, does the job. Highlighting things from common SEO issues (Meta title, description, keywords, H1.…) Speed optimization, server & security, mobile usability, and much more.
Plus easy sitemap generator, detect broken links, website monitoring, and 24/7 customer support. Free tier is amazing I wouldn’t even recommend paying for it as the freemium offer has a lot already.
Ahref is an efficient keyword research tool and an overall top all-around SEO suite for individuals, businesses, and enterprises. Ahrefs provides many insights about your website, your competitors, and your internet ecosystem.
Note it’s a pricey tool to use $100–400/mon, but good at what it delivers with many advocates. Starting with site explorer giving you a detailed backlink profile to any URL, what websites link to it, what anchor they are using how strong the backlinks are and more.
Position explorer analyzing your competitor’s search traffic reveals every keyword your competitors are ranking for, showing you how much organic and paid search traffic they’re getting. Content Explorer showing you which content is getting the most backlinks helping you build a content marketing strategy and much more, it’s worth every penny.
Pros. Technical reporting on your website. Clean interference. It offers good content for a free tool. Analyses your site’s speed on the web and mobile.
Cons. Can’t share reports generated via email or pdf.
This is a wonderful tool for finding out your page details covers Page load time, Total page size, Page requests. Gives a very extensive long report around your page and what you can do to optimize it in order to improve your SEO ranking. It speaks to both commercial and technical personals, so you don’t need to be a developer or have a computer science degree to understand it.
You enter your website’s URL and it runs virtual machines to test your site on different web browsers, different countries, and cities plus gives you time & date stamp. Price: $0/mo-$149/mo.
Learn more on search optimization:
A study about how a group of experts ranked different SEO factors importance, by Moz.
SEO for Beginners: How to Optimize Your Content for Search
Learn more about who you want to reach, the persona: Ensuring a Great User Experience Is the First Step in CRO