Agile and Growth Hacking Marketing
How can Marketers Drive Measurable Growth?
Agile marketing is applying agile management methods in the context of marketing.
An iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback,
* Remarkable Customer Experiences
* Speed Responses to Change
* Focus on Teams & Iterations
* Learn from Interaction Data
* Lots of small Experiments
* Customer Collaboration
* Transparency and Trust
* Co-Innovate with Eco-System
* Establish Feedback loops
Read more about the 21st Century Marketing