To success in on a fast-paced market, you need the courage to experiment often, fail and learn. Test your ideas and see what works to grow your public, either your a blogger, a small company och an large corporation that need to be more innovative. … Read more » about 100+ Best Growth Hacking Tools You Need to Know
Why Marketers Need Agile Growth Hacking Skills
Online marketers with engineering backgrounds often have a significant advantage over non-engineering marketers. They are simply much more capable of “getting stuff done.” The rest of us waste a lot of time and creative energy figuring how to get the obvious stuff done. But a lot of hacking tools have emerged during the years that allows marketers to do the work of an engineer without being one themselves.
So, level up as a marketer and get stuff done in the digital playing field in the business landscape. Building marketing experiments to get insights about pains and gains in the whole customer's journey, don't focus only on counting reach and acquisition. It's about understanding the whole customer journey beyond campaign and page visitors. Testing touch points across the journey aligned with cross-functional growth team. You can optimize customer experiences by optimizing the full customer journey. Learn by testing A and B page experiments and build a collective understanding of the impact and growth it levers. Find metrics that matter for the customer experience (that could be other than business metrics).
Build marketing experiments to get insights about pains and gains in the whole customer's journey, do not only count reach and acquisition. Agile Growth Hacking skills are about understanding the whole customer journey beyond campaign and page visitors. Testing touch points across the journey aligned with cross-functional growth team.
Sean Ellis, the founder of the term “growth hacker” in 2010, declared: An important step that is also taking place is automation of the marketing programs that work. All of this will continue to free up more time for creative marketers to build marketing experiments that truly push the envelope on results.
The Traditional Marketing Funnel Creates Strategic Silos
The funnel AARRR framework was originally created by Dave McClure. Pirate Metrics is a growing marketing framework coined by Dave McClure to scale company growth. It focuses on optimizing the marketing funnel by looking at five key phases of the customer journey – Acquisition, Activation, Retention, Revenue, and Referral – or AARRR for short.
One of the common answers to “How does your product grow?” is a picture of a funnel. Linear channels less valuable since they are not always repeatable and scalable like other growth loops. Growth is a Team Effort. Growth requires a combination of Product, Marketing, Analytics, and Business Development and to grow a product effectively you need competences to take ownership of both internal and external factors. Internal in terms of product and user experience and external in the sense of having a consumer-focused approach that understands the market.
What's the difference between Growth Marketing and Traditional Marketing?
Growth Marketing focusing on:
- How to get people to discover your product
- How to get to an AHA moment as quickly as possible
- How to deliver core product value as often as possible
The major difference between traditional marketing teams and the new way of structuring growth teams is that a growth team takes ownership of the complete funnel from start to finish and therefore has a holistic view of what improvements will impact conversion the most.
In the traditional marketing concepts, the marketer is only responsible for reach awareness and attract visitors to the webpage based on a pull mindset. The growth mindset embraces the customer's journey and wants the user to feel the value when using the service of a product.
Two ways of seeing the marketers responsibility in funnels. The marketing needs to be based on data-driven customer-focused learnings and collaboration both inside and outside your organization. Develop an organizational capacity to work with the Growth Funnel.
Growth is rarely the result of one big breakthrough. It’s the sum of many things coming together over time. Instead of looking at growth hacks only, agree on a systematic process for how you work to achieve long-term growth with your team. These are some steps to get started and you should always try to refine and improve your process over time, says Nick Larsson a growth hacker at the startup Truecaller.
Agile Marketing is applying agile management methods in the context of marketing.
Your organization needs to build agile capacity to be able to navigate in a world of constant change.
Successful companies develop the agile management principles into the whole organization to get strategic insights and act faster. Once you learn what customer wants and you can focus on growth and scale.
Agile mindset – change the culture with seven principles.
Read how Truecaller reached 300M users with the Startup’s Growth Machine.
