Marketing automation simplifies the administrative tasks of marketing while giving you the tools you need to develop stronger customer relationships and deliver personalized customer experience at scale. A software platform helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.
Lead nurturing is the process of developing relationships with buyers at every stage of the buyer’s journey, from awareness, discovery, test it, like it, and buy it. It focuses on marketing communication efforts on listening to the personal needs of prospects and providing the information and answers they need. Exactly when a person needs it, the way she needs it and in the context that is chosen. It’s all about personalization.
Personalization refers to the use of lead data to customize the messages and content you deliver, remembering that on average, 50% of the leads in any system are not yet ready to buy. Think of it like, you don’t propose to marry on the first date – you need the consent to build and nurture the relationship. Nurtured leads make 47% larger purchases than non-nurtured leads.
To be able to personalize every message and content will take a lot of effort and time, maybe you think. There is a marketing system for that. Read more in the article “Start with the business, why Marketing Automation matters?” Marketing Automation is focusing on how to administrative tasks of marketing to be able to nurture stronger customer relationships and deliver personalized customer experience at scale.
When you use a marketing automation solution to drive your marketing efforts, the system tracks and stores engagements data on each lead and customer in your marketing database. Then you can focus on connecting with engaged visitors, and don’t spam the others.
Do you want to find influencers in your industry easily and have a tool allowing you to automate outreach? Ninja Outreach is for you then. Actually, this growth hacking tool goes much further than emails. Indeed, this will let you find influencers, generate leads, finding guest posts’ opportunities, build links, cold email outreaching, Twitter prospecting, Instagram outreach and more. Give it a try if you want to reach to influencers through emails or other mediums.
Vero studies patterns from people leaving your website and sends emails to them based on those patterns. Vero is a powerful growth hacking tool because it is highly targeted by identifying the peculiarity of each visitor and sending an email on that basis. Vero is effectively designed for highly personalized and targeted campaigns. Vero gets you ahead with tremendous advantages when you intend to launch a highly targeted campaign, it is also relevant when it comes to A/B testing emails and facilitating automated email campaigns.
This tool would help you automate many aspects of your startup business which makes Infusionsoft a very suitable growth hacking tool. Infusionsoft provides continuous monitoring of email and social marketing for desirable results. With the instant warning on potential customers and integration of CRM and email marketing, Infusion Soft has irrefutable relevance to any startup business.
This tool is especially useful when trying to create a longstanding connection with potential clients. The tool integrates contacts, email, follow-ups and other forms of online marketing information in such a way that constantly enhances connections to build the business. Nimble can manage a staggering number of contacts consistently over a variety of platforms.
Nimble gives you notice about specific developments that can be leveraged for added value such as a contacts birthday and so on. The notice is also relevant for timely communication with clients.
This is a great CRM tool, perfect to master inbound marketing. HubSpot is a software that is particularly relevant in inbound marketing that helps you grow at an unprecedented rate while helping you keep track of various developments.
HubSpot is effective in integrating your online marketing while amplifying sales and productivity. Additionally, Hubspot offers significant leverage in creating landing pages, enhancing email campaigns, organizing workflows through automation.
Convertkit is a powerful email marketing and management software for professional bloggers and small businesses. One of the many features of Convertkit is the ability to send unlimited emails per month. Highly recommended.
Marketo was an early player in market automation like Hubspot, founded in 2006. It is a formidable tool with a long list of functions that extensively includes market automation, email campaigns, analytics, tracking and much more. With features that offer impressive customer based marketing, Marketo is relevant in cultivating meaningful relationships with customers, across a long list of platforms.
Marketo helps with highly focused campaigns that yield dramatic results in the areas of conversion rates and profitability. Marketo offers an integrated approach that allows for increased online presence across an extensive list of platforms.
Drift – Your Website’s Personal Assistant – a conversational bot qualifies leads that can help 24/7. An interested visitor can get FAQ answers in realtime and book a meeting with a sales representative instead of filling out a contact form. In addition to marketing emails, Drip can be triggered to send emails based on events in your app such as creating their first project, tracking their first minute of time, or viewing your upgrade page.
Drip offers remarkable functionalities in the area of marketing automation while enhancing great email marketing campaigns. Furthermore, Drip provides accurate information that can be used to develop campaigns against the backdrop of specific patterns and actions of visitors on the site for result-oriented email campaigns.
One of the major advantages of Drip is the fact that it allows for highly personalized campaigns which are generally more effective and result-driven. Drip is remarkably easy to set up while integrating a variety of tools for accelerated growth. Pretty cheap pricing plan [$0-$83/mon] for what they offer.
MixRank is a very powerful growth hacking tool that can be used to boost sales tremendously through a comprehensive series of ways such as promoting sales leads, identifying the origin of traffic, and much more. MixRank is an efficient way to investigate the source of the competitor’s traffic and other relevant information that would be used in implementing campaigns. MixRank is valuable in reaching out to potential customers across a variety of platforms while channeling your campaign in their direction. MixRank is effective in monitoring competition, ad copy and landing pages, etc…
In summary, MixRank is unarguably an effective tool that performs a multiplicity of functions such as investigating the source of competitions traffic which can help redirect the focus of your campaign, MixRank has functionalities that support a variety of testing, which provides concrete information that can be used in the creation and implementation of a successful campaign.
WebEngage is a cloud based marketing automation platform. It can automate your communication to the user all through the different stages of his lifecycle. You can use emails, in-app messages, web messages, text messages, and browser messages to connect. And you can drive conversions with hyper-personalization, segmentation, cross channel engagement, and more.
AnyLeads is a growth hacking platform that automates marketing operations. It’s the new tool around and is a mix between a CRM, an email scrapper, and an email service, provider. This is a full solution for email outreach, funnel building, etc… Their interface is very well designed: this makes it easy to create your own drip email marketing campaigns, find the emails on almost everyone, and more.
Klaviyo is a growth hacking tool that employs the synergistic combination of email marketing and content marketing to enhance the attainment of set marketing objectives of startups and online businesses. Some of the unique features and functionalities of Klaviyo are centered on the fact that it helps in the creation of highly targeted marketing campaigns and emails. More so, Klaviyo can test the efficacy of every email as the tool provides information on which email is actually creating conversions and which is not.
Autopilot is an email marketing and automation tool that provides automated messaging both online and offline. Autopilot captures the links and leads while communicating effectively with prospective across a variety of channels. Autopilot utilizes a spontaneous interface that can be employed easily while following leads and patterns in the most comprehensive way possible. Autopilot follows leads, opens, click until it blossoms into eventual conversions.
This growth tool helps in launching highly personalize email campaigns and in-app messaging with very little effort while reaping staggering results. This is a great way to automate a customer’s journey from acquiring, nurturing them, taking this through a funnel which you can draw using the whiteboard provided. Allows you to engage with your customers using any medium emails, in-app message, SMS and even good old postcard. Also using their tracking code to track visitors that visited your site and left around the web.
Powerful analytics dashboard displaying open rate, click rate, visualizing email deliverable rate.
Autopilot integrates with a long list of CRM and other automated e-commerce technologies. It provides advanced features that track performance rate while engaging customers with emails, SMS, postcards, and so on.
Today we have more data on companies than ever before. One of the companies that use this data really well is Clearbit. It has a giant database on tons of companies.
And we can use this data to enrich the people that sign up on our landing pages. Using Clearbit’s Data Enrichment’s API, you can get data based on someone’s email address or company name. This is highly valuable when it comes to getting more data from this user.
But you can also use this Clearbit data to already enrich some data so the user doesn’t have to enter this anymore. By using API calls on your signup page, it’s very easy to enrich someone’s profile with a ton of data. Month cost for access to Clearbit API starting at $99 for 2,500 calls.
Learn more about Lead Nurturing Email Examples You’ll Want to Steal